In August 2018, PETCO Kenya, alongside the Kenya Private Sector Alliance (KEPSA) won a grant of USD 100,000 to promote the new plastics economy in Kenya from the Partnership. Other partners in the project include the Retail Traders Association of Kenya (RETRAK), BESIC Group Ltd, Discovery Brands, Ital 3D solutions, County Government of Kiambu, County Government of Nairobi, Kenya Climate Change Innovation Center (KCIC), the Center for Clean Air Policy (CCAP) and The Danish Environmental Protection Agency (EPA). This project aims to curtail the country’s overall plastic waste by first improving how much waste is collected, and then transforming waste materials into recycled products for commercial use. In order to accomplish systemic change in plastic collection, the partnership will first work with plastic producers to better label and trace plastic bottles, and then work with manufacturers increase uptake in recycled plastic materials. Consequently, the partnership will spur innovation and research in plastic waste reuse, thus demonstrating the economic viability of plastic recycling.
Using print, broadcast, digital media, encouraging kerb-side collection, supporting community projects and hosting exhibitions, public events and interactive workshops and conferences, we spread PETCO’s fundamental message far and wide. Plastic bottles are not trash.